From strong safety performance to even greater precision
Empowering the frontline through unbiased data and collaborative safety. See how AB Agri used its existing CCTV and AI to achieve greater precision in its safety processes.
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The Impact in Numbers
Decrease in defined workplace transport (WPT) learning opportunities
Reduction in measured PPE non-compliance incidents
Decrease in defined learning opportunities in outdoor areas
Impact at a Glance
By introducing continuous, objective insight from Protex AI alongside its existing safety processes, AB Agri has strengthened its ability to act on risk in a more targeted and consistent way.
AB Agri used the Protex AI system to introduce programmable rules for computer vision detections, establishing a consistent and objective approach to identifying Safety Learning Opportunities. The result was a factual heat map of learning opportunities, supporting more informed prioritization and targeted improvement, with a weekly dashboard and performance trending against all metrics.
Enhancing visibility in a complex operating environment
AB Agri has long prioritized health, safety and employee wellbeing, underpinned by established reporting processes, continuous improvement programmes and strong engagement with frontline teams across its sites. As the business continues to evolve across multiple locations, leaders identified an opportunity to further strengthen these foundations with more consistent, objective insight.
"The system's ability to continuously capture data on interactions and deliver a holistic view of actual daily operations removes subjectivity, including the ability to understand how interactions and movement patterns evolve over time, not just what is observed in isolated moments."
Adding real-time insight to established safety systems
AB Agri deployed Protex AI using its existing CCTV infrastructure to provide an additional layer of continuous, objective insight alongside its established safety reporting and CI processes. Rather than replacing traditional reporting, Protex AI complemented it, capturing routine interactions and subtle variations in behaviour that were difficult to observe consistently through manual processes alone.
"Manual reporting will always vary depending on context and workload. What this system gives us is a reliable, objective data set alongside that human insight."
Designing safer yards through system-led improvement
Using Protex AI's path-mapping feature, the team visualized movement patterns across the yard over time, supporting more informed decisions on layout and control measures. Armed with this insight, AB Agri were able to present a clear capital expenditure case to deliver improved layouts and additional equipment, with anonymized video insights enabling factual, constructive conversations with third parties on site.
"Having visual, objective insight allowed us to have much more meaningful conversations about risk."
Objective insight that supports positive behaviour change
Through the use of Protex AI, PPE standards became a measurable compliance metric, continuously monitored and completely objective. By using anonymized video clips as part of routine safety conversations and coaching sessions, teams were able to clearly visualise risk and discuss practical alternatives, with a sustained 100% PPE compliance achieved by detections and notifications from the Protex AI system.
Quantifying value: strengthening prevention with clear evidence
"When you understand the true cost of a serious incident and what it means for people, operations and the wider business, the value of prevention becomes very clear. The insight from Protex showed avoiding even a single Lost Time Injury would more than justify the investment. Based on that, the system will deliver full payback in under 12 months."
Best Practices from AB Agri
Be transparent from the start: explain how the technology works, and how the insights will be used to prevent harm, not to evaluate individuals.
Keep the purpose human-centred: position the system as a tool to remove hazards and make jobs safer and easier, especially in complex areas.
Involve frontline voices: engage employees and supervisors early so concerns can be addressed and practical improvements shaped by those doing the work.
Introduce it where collaboration is strongest: start in sites with open communication and a mature safety culture, then share lessons learned to support other locations.
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